Among the most difficult tasks for a speaker is your persuasive presentation – where you would like audience change their thinking or act in a way you ask.
1. Establish Your Credibility
People are bombarded with information and assaulted by efforts to entice themso, you will need to give them a reason to listen to you. This could be your personal experience, research you’ve conducted or recognized authorities which you draw from.
2. Show Your Awareness
In addition to being credible on a specific subject, you also have to show your comprehension of the situation now.
Establishing these first two things could be done in 1 sentence. By way of instance,”I’ve seen thousands of students progress through this institution within the last ten decades and never have I seen such demands on their time.”
3. Describe the Issue
Explain what you think the issue is. People are extremely enticed by the status quo, coddled in their comfort zone. The issue could just be that they could lose out on a chance that you know of.
4. Explain the Solution
As you need to be brutally honest and appropriately vivid about the issues; you shouldn’t dwell on them. Proceed to describing your answer.
5. Define the Price Tag
There’s always a price tag. Be honest and realistic about this price so that you have control of how it’s perceived. Put it in perspective with disputes or comparisons. By way of instance,”It’ll cost you less compared to the price of your morning coffee” or”Just 1 minute every day, that is all I am asking for.”
6. Describe the Benefits
Just like you were picture with describing the issue, be equally graphic once you explain the benefits they will get in your preferred future. As Dr Noel Tichy (Professor of Management, University of Michigan) says,”The best way to get people to venture into unfamiliar terrain is to create
that terrain comfortable and desired by taking them there in their lifetimes.”
As soon as you’ve convinced them of the need to act, you need to tell them exactly what to do. Make the first step of the procedure very simple, and when possible, something that they could do today. You will need to make them act as promptly as possible – while they continue to be convinced by your presentation and until they’re distracted by something else.
The conclusion is the main part, so you will need to finish on a high. You do this by assuming that everyone in the audience was convinced by your demonstration, and telling them how good life will be now that we are moving forward positively.
They’ll need to be supported by effective research ahead to identify powerful, relevant examples for this particular audience an